Specializing in restaurant, hotel and gaming development.



Catch us cruising in the fast
lane along the I-10 corridor
bringing great food and fun
to the Gulf Coast!


A turnkey solution to
starting a salon business

I-10 Hospitality, LLC is a Louisiana-based hospitality management company specializing in restaurant, hotel and gaming development, management and consulting services. Founded in 2013 by 20-year hospitality and gaming veteran, Geno M. Iafrate, President and Chief Executive Officer. I-10 Hospitality focuses on brand differentiation by deploying marketing, operational and financial expertise. Social responsibility is a priority. All I-10 Hospitality, LLC managed restaurants will donate a minimum of 1% of revenue to charity!

who we are

Marketing Philosophy

What We Do

Geno is an accomplished executive who has served in a variety of gaming and hospitality management positions across several regional and major gaming markets for more than 20 years. He began his hospitality career in 1992 when he purchased a live music club in Morgantown, WV. Following a quick turnaround and sale, Geno opened and successfully operated the Bulldog Pub & Eatery from 1994 until 1998. After selling his restaurant and real estate investments, Geno joined Caesars Entertainment in Las Vegas, NV.

During his 12 plus years with Caesars, Geno held multiple positions with increasing responsibility, including Vice President and Assistant General Manager at the Grand Casino Biloxi, the Flamingo Las Vegas and the Rio Las Vegas. From 2007 to 2010, Geno served as the Senior Vice President and General Manager of Caesars Entertainment’s NWLA operations, including the Horseshoe Casino & Hotel and Louisiana Downs, both located in Bossier City, Louisiana.

In May 2010, Geno joined Pinnacle Entertainment as Senior Vice President and General Manager of L’Auberge Lake Charles, later that year assuming responsibility for Pinnacle’s Louisiana Boomtown properties. Under Geno’s leadership, the L’Auberge Lake Charles team achieved record financial and market share results driven by all-time highs in customer satisfaction and team member engagement. In August 2011, oversight of the $400 million L’Auberge Baton Rouge development was added, and Geno was promoted to Executive Vice President of Regional Operations. Following the September 2012 grand opening, the L’Auberge Baton Rouge team grew the market by more than 50%.

With the addition of Retama Park in Selma, TX to the Pinnacle portfolio, Geno’s oversight expanded again in early 2013 to include Texas. In all, Geno’s region accounted for more than $700 million in annual revenue, approximately $200 million in EBITDA, over one billion dollars in invested capital and 5,000 team members.

Geno is actively involved in the local and regional community as a board member and volunteer for multiple organizations and causes. Geno holds a bachelor’s degree in business administration from West Virginia University, and he is a Certified Internal Auditor and a private pilot.
Keith is a successful entrepreneur with more than 15 years of experience in commercial and industrial construction, real estate development, property management and retail management. He is President and Chief Executive Officer of KAP of Louisiana, Inc., a commercial construction and development company; KAP Electric, Inc., a commercial and industrial electrical service company; MapleFork Properties, LLC, a real estate development and property management company; and Hometown Furniture Center, Inc, a retail home furnishings company.

Keith takes a “hands-on” approach in managing these businesses. Under his leadership, all ventures have seen substantial growth in customer base, total revenues and assets. Since 2003, revenues for KAP Electric, Inc. and KAP of Louisiana, Inc. have experienced an average annual increase of 30%. Since inception in 2009, Maple Fork Properties, LLC has developed and owns approximately $10 million of leasable property. Hometown Furniture, Keith’s latest venture, has averaged 25% growth in revenue throughout 2013.

Keith is a licensed commercial pilot, electrician and contractor.
Tyler is an executive with over 10 years of experience in the gaming and hospitality industry. As President & Chief Administrative Officer, he oversees all aspects of Marketing, Human Resources, Information Technology and Payroll.

Prior to joining i-10 Hospitality, Tyler was the Assistant Director of Marketing for L’Auberge Casino & Hotel, a $368 million facility which opened in Baton Rouge, Louisiana in September 2012. His responsibilities included the set-up and execution of the pre-opening marketing strategy for all gaming and non-gaming areas. Additionally, he maintained oversight of direct marketing, promotions, events, entertainment and loyalty rewards. The property through the first full year captured 51% market share and grew the Baton Rouge market by $96M or 49%.

From October 2010 to November 2011, Tyler was Director of Marketing for Majestic Star Casino & Hotel, a $210 million privately held property in Gary, Indiana. The facility featured over 1,900 slot machines, 70 table games, 4 food outlets and 300 hotel rooms. The marketing budget for these areas was approximately $55 million annually. From May 2009 to October 2010, he held the position of Promotions and Events Manager for Majestic Star.

Prior to his Majestic Star tenure, Tyler held various positions within Database Marketing and Loyalty Rewards Marketing at Belterra Casino Resort & Spa. The resort featured over 1,600 slot machines, 40 table games, 600 hotel rooms, 6 food outlets, a 1,600-seat entertainment venue, an 18-hole golf course, and a full-service spa and salon.